Advertising agency Saatchi & Saatchi has done a study and it found out that most women don’t want or it doesn’t matter if the gadget or gizmo is not colored pink or beautified

What is more important is technology

The study also found that the ladies think that manufacturers excludes them as a relevant group of customers. Often retailers gives patronizing services and don’t treat the ladies buyer as equals

Women from the studies have found to purchase product without a specific brand or product in mind

Only nine percent from the studies indicate that women want their gadgets to look somewhat feminine and most responded to be turned off by pink gizmos