September 13th, 2007 in Gadgets News by Uncle Sha

Advertising agency Saatchi & Saatchi has done a study and it found out that most women don’t want or it doesn’t matter if the gadget or gizmo is not colored pink or beautified
What is more important is technology
The study also found that the ladies think that manufacturers excludes them as a relevant group of customers. Often retailers gives patronizing services and don’t treat the ladies buyer as equals
Women from the studies have found to purchase product without a specific brand or product in mind
Only nine percent from the studies indicate that women want their gadgets to look somewhat feminine and most responded to be turned off by pink gizmos

