It was said the acquisition of Digg by Google was going fine, all parties agreeing a $200 million bid was on the cards but all of a sudden the deal has turned soured and it is over last Friday as reported. Google has walked away from the deal and for reasons unknown

But inside sources says its largely due to “technical due diligence” where the two companies have different ideas where Digg should head. Well this marks one of the many acquisition failures in Digg pursuit of acquiring financing, Yahoo! deal to name a few in recent times

Digg is social content website where it is totally user driven. The concept is that if there’s enough Diggs by people on an article, it will be featured on the front pages of the site