A mobile test and measurement firm Keynote, did a study to find satisfaction rates for iPhone who surfs website using their mobile smart phone. The findings are
- Satisfaction rates were low for both Yahoo! (51 percent) and Fox News (64 percent) mobile Web sites and less than half of users found the sites to be
- Only four percent of users tapped into advertising, nearly a quarter noticed advertising but did not click through.
- While Fox News users were more likely to find the mobile experience to be better than a computer experience, Yahoo! users were more likely to find the mobile experience to be much worse than a computer experience.
- Significantly more Yahoo! users (60 percent) reported frustration with the site than Fox News users (33 percent).
- Expected user frustrations included site errors, cluttered pages, poor site speed as well as excessive scrolling. Path analysis reveals how users encountered and attempted to work around these issues.
- Unexpected findings included a lack of visual appeal and difficulties around the search feature.
via source
